Pop(ular) Psychology: Why Some Videos Go Viral

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Want to make your YouTube channel the place to be? Better brush up on your psychology.

We’re all movie moguls now, thanks to a little site called YouTube. There are millions of videos uploaded every year. But what makes us reach for the “share” button? Kevin Allocca, YouTube’s “trends” manager offers some insight in this short, witty talk:

Curious to know which videos were the most viral in 2011? Time has a Top Ten list for you to view.

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